Newsroom
The Journey of YJBN :
Tracing Our Global Footprints
Discover YJBN’s unique identity and global journey
through visuals, media, and exhibitions.
Press Coverage
Media coverage of YJBN and CELLREBORN. (Korean-language sources, most recent first)
BrandCELLREBORN signs MOU with HairGoat to expand in Korea’s professional hair market
Forbes Korea · 2026.09.17
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China“One verified buyer beats 100 business cards” — K-beauty maker YJBN lands USD 8M China deal
Maeil Business · 2026.08.04
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ChinaYJBN signs USD 8M exclusive CELLREBORN distribution deal in China
Seoul Shinmun · 2026.06.24
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ChinaCELLREBORN enters 6 major Chinese digital platforms — USD 8M deal
Digital Times · 2026.06.24
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TechYJBN advances into China’s haircare market with CGE Complex
Segye Ilbo · 2026.05.08
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ExportYJBN signs USD 10M China export deal, launches Korea–China co-brand
Edaily · 2026.05.08
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BroadcastGyeonggi SMEs hit by Middle East tensions — YJBN featured on OBS
OBS · 2026.03.17
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BrandThe strong first steps of a “global K-haircare brand”
Maeil Business · 2024.12.09
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CEOCEO Jang Eunju: “Differentiated hair brushes, products to reach the world”
Weekly Today · 2021.12.06
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Company, media and product videos.
Company & Media
![[2025 K-Beauty Global Insight Conference] CELLREBORN’s global ambition](/v2/media/yt/RwT2_EXT908.jpg)
[2025 K-Beauty Global Insight Conference] CELLREBORN’s global ambition
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CELLREBORN Launch Show in Hanoi, Vietnam
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Gyeonggi Outstanding Company Interview
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YJBN in the Media
Watch on YouTubeProducts
CGE Complex 3D
CELLREBORN Hair Brush
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CELLREBORN Product
Watch on YouTube![[UNBOXING K-LIFE] K-Antibacterial Hair Brushes](/v2/media/yt/1QfTxwLf5_U.jpg)
[UNBOXING K-LIFE] K-Antibacterial Hair Brushes
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CELLREBORN Product
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CELLREBORN Product
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CELLREBORN Product
Watch on YouTubeProduct Lookbook
CELLREBORN’s product lineup, captured in editorial imagery.
Where patented technology becomes product
From plant-based functional haircare built on the CGE Complex patent,
to skincare and hair tools — the world of CELLREBORN products.
Hair Care
Plant-based functional haircare
Skin Care
Luxury functional skincare
Body Care
Full personal-care range
Hair Tools
Patented wooden hair brushes
Exhibition Schedule
Meet YJBN in person at trade shows in Korea and abroad.
InterCHARM Russia 2026
G-FAIR Korea 2026
Product & Partnership
From OEM/ODM development and global distribution to investment
and partnership — let’s build the next chapter together.